Open Today Sales: 9 AM-6 PM
Providing transportation solutions for our community with unparalleled hospitality and complete transparency. Part of the Step One Automotive Group — your 100% community partner.
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Providing transportation solutions for our community with unparalleled hospitality and complete transparency.
At Step One Buick GMC Pensacola, our goal is to provide our customers with excellent customer service and a vast selection of quality, well-priced new and pre-owned vehicles. Whether you're looking for a capable work truck like the Sierra 1500 or Sierra HD, a family-friendly SUV like the Yukon or Acadia, an electrified powerhouse like the Sierra EV or HUMMER EV, or refined Buick luxury in the Enclave or Envision, we have you covered.
Not slogans — actual advantages you'll experience from your first visit to every service appointment.
From the Sierra 1500 and Sierra HD to the Yukon, Acadia, and HUMMER EV, plus refined Buick crossovers like the Enclave, Envision, and Encore GX. We carry the full lineup of new Buick and GMC vehicles.
Browse Inventory →Exclusive to Step One, our Forever Warranty covers your powertrain for as long as you own the vehicle on qualifying new purchases. Peace of mind that truly never expires.
Learn More →GM-certified technicians, genuine OEM parts, and full EV capability for Sierra EV and HUMMER EV service. Every job done right, every time.
Schedule Service →Our finance team works with dozens of lenders to find you the best rate and terms. No games, no hidden fees — just honest help getting you approved and on the road.
Get Pre-Approved →JD Power #1 in Sales Satisfaction, CarGurus Top Rated Dealer, and CARFAX Top Rated Dealer recognition — earned by putting customers first every single day.
Part of Step One Automotive Group — your 100% community partner supporting local schools, military families, and non-profits throughout the Pensacola area.
Our Community Impact →General Manager, Step One Buick GMC Pensacola
Steve Massey brings deep automotive experience and a genuine passion for people to his role as General Manager of Step One Buick GMC Pensacola. Under Steve's leadership, the dealership has built a reputation for straightforward, pressure-free buying experiences and lasting relationships with thousands of drivers across the Gulf Coast.
Steve's philosophy is simple: treat every customer the way you'd want your own family treated. That commitment flows through every department, from the sales floor to the service bay, and is the reason so many Pensacola families return again and again.
"I want every single person who walks through our doors to feel like a VIP — because to us, they are. Red carpet service isn't a campaign; it's the only standard we accept. When you leave Step One Buick GMC Pensacola, I want you to feel taken care of, respected, and excited about your vehicle. That's the promise I make personally."
Our service center is staffed by GM-certified technicians using genuine OEM parts. Whether it's a routine oil change, a complex repair, or EV service for your Sierra EV or HUMMER EV, we handle it with the precision and transparency you expect from a dealership that puts customers first.
These core values guide everything we do, from sales to service to community involvement.
The cornerstone of our core values. Acting ethically and transparently in all business dealings, prioritizing doing the right thing over self-interest. Being true to our values, even when challenging.
A journey requiring commitment to achieving the highest quality. Delivering results that exceed expectations with dedication and the courage to push past failures.
Striving to be better today than yesterday. Continuously embracing new challenges while seeking opportunities to learn and develop new skills and knowledge.
Team members are responsible for their actions, behaviors, and outcomes. Mistakes are owned and corrected. Accountability breeds trust among guests and team members.
Step One Buick GMC Pensacola is proud to be part of Step One Automotive Group, a family of dealerships committed to serving the Pensacola and surrounding communities. As part of the Step One family, we bring you the resources and stability of a larger dealer group while maintaining the personal attention and community focus that makes us unique.
Step One Automotive Group is more than just a dealership network — we're your 100% community partner. Every vehicle purchase helps support local schools, military families, non-profits, and community organizations right here in your neighborhood.
At Step One Automotive Group, community engagement is part of our mission statement. In fact, every time that you purchase a car from Step One, you are helping support the schools and non-profits right in your neighborhood. We focus on three categories of engagement: children and education, military and the environment.
Have a question? You're not alone. Here are the answers to what we hear most often.
Yes — and ours goes further than the standard manufacturer rebate. Through our Hometown Heroes Program, eligible military buyers receive up to $1,500 in total savings on a new vehicle purchase. That's three times the standard $500 GM manufacturer rebate, plus an exclusive dealership price reduction.
The program also currently includes 3 years of complimentary vehicle maintenance for qualifying buyers.
The following individuals are fully eligible: Active Duty members, Reservists, National Guard members, U.S. Military Veterans, and their spouses. First responders and teachers may also qualify — ask us about the full Hometown Heroes Program details.
It's easy. Visit the GM Military Appreciation portal to generate an official authorization number. Bring that number to the dealership at delivery and we'll apply all eligible savings. Contact our team if you have any questions — we're happy to walk you through it.
Absolutely. We work with a wide network of lenders and specialize in finding financing solutions for all credit situations — including bad credit, no credit, and first-time buyers. Our finance team will work hard to get you approved and find a payment that fits your budget. Start your pre-approval online — it only takes a few minutes and won't hurt your credit score.
Yes! We encourage it. Our online pre-approval form is quick, secure, and lets you walk in knowing your budget so you can focus on finding the right vehicle. One of our finance specialists will follow up with your options before your visit.
Yes — we accept trade-ins of all makes and models, regardless of whether you're purchasing from us. We'll give you a fair, transparent market-based appraisal. You can even get an estimate online before you come in.
Appointments are recommended and can be scheduled online 24/7 through our service scheduling page. Walk-ins are welcome for minor services, but an appointment ensures the fastest turnaround and that the right technician and parts are ready for your visit.
Our service center is factory-certified for Buick and GMC vehicles, meaning we have the specialized training, tools, and genuine OEM parts specifically for GM products. For the best results on your Buick or GMC, our technicians are the most qualified in the Pensacola area.
Yes. We use only genuine OEM (Original Equipment Manufacturer) GM parts in our service center. These parts are engineered specifically for your vehicle and maintain your factory warranty — unlike aftermarket alternatives. Our parts department can also order parts for your own repairs if needed.
The Step One Forever Warranty is an exclusive powertrain coverage program available on qualifying new vehicles purchased at Step One. It covers your powertrain for as long as you own the vehicle — peace of mind that never expires. Learn more about the Forever Warranty and see which vehicles qualify.
Loaner vehicles are available for qualifying repairs. Please mention your need when scheduling your appointment so we can confirm availability. Our team will do everything we can to minimize any inconvenience during your service visit.
Yes. Our parts department is open to the public. Whether you're a DIY mechanic or a body shop, you can order genuine GM parts directly from us — in person or via our online parts order form. We stock a wide range of parts and can special-order anything we don't have on hand.
Our hours vary by department. The best way to confirm current hours is to visit our Hours & Directions page or give us a call. Sales: (850) 344-1523 | Service: (850) 637-8982.
Yes. Step One Buick GMC Pensacola is part of Step One Automotive Group, which is proudly veteran-owned and family-operated. We have deep respect for the military community and back that up with our Hometown Heroes discount program and ongoing support of military families throughout the Pensacola region.
We're located at 5651 Pensacola Blvd, Pensacola, FL 32505. You can find us on Google Maps or visit our Hours & Directions page for full directions. Give us a call at (850) 344-1523 and we'll help guide you in.
New Buick and GMC models, certified pre-owned options, the Step One Forever Warranty, competitive financing, and factory-certified service — all in one place. We look forward to helping you find your next vehicle!
